Professional Experience

Below are some of the core areas that represent my most frequent and meaningful work. Each box below highlights a facet of my professional experience. Click any box (or button) to take a deeper dive into that focus area—each one opens a dedicated portfolio with examples, achievements, and insights from my work.

Scroll even further to view my career history, highlights and relevant skills.

Media Coverage

Highlights: televised news interviews, speaking engagements, print, radio and online broadcasts, PA sports announcing, commercials and voiceovers, etc.

View MEDIA Portfolio

Design Portfolio

Highlights: logos, advertisements (print, digital, outdoors), banners, transit signage, direct mail, booklets, newspapers, newsletters, brochures, flyers, etc.

View DESIGN Portfolio

Development

Highlights: corporate partnerships, grant writing, annual campaigns, database management, pipeline and prospect tracking, crowdfunding, in-kind gifts, etc.

View DEVELOPMENT Portfolio

Data & Insights

Highlights: data strategy and systems, reporting, automation, KPI dashboards, visualization tools, impact measurement, donor insights, etc.

View DATA Portfolio

Strategic Planning

Highlights: business model development, multi-year strategic plans, process improvement, process mapping, workflow optimization, resource planning, etc.

View STRATEGY Portfolio

Communication

Highlights: crisis communication, social media, website, marketing campaigns, video production, storytelling, script and copywriting, organizational, etc.

View COMMUNICATION Portfolio

Events

Highlights: concerts, ribbon-cuttings, galas, golf tournaments, virtual/telethons, awareness walks, pop ups, award ceremonies, donation drives, open houses, etc.

View EVENTS Portfolio

Community Service

Highlights: board of directors, advisory board, committee participation, membership organizations, volunteer work, top causes, favorite organizations, etc.

View SERVICE Portfolio

Professional History

  • Director of Marketing and Admissions

    Rochester Presbyterian Home / December 2023 - Present

  • Director of Communications and Events

    Volunteers of America UPNY / January 2020 - November 2023

  • Development Associate

    Hope Hall School / April 2019 - December 2019

  • Community Outreach Coordinator

    For a Day Foundation / May 2017 - April 2019

  • Public Relations Coordinator

    ESPN Rochester, 98PXY, WBEE / September 2018 - March 2019

Career Highlights

  • Accepted into a corporate incubator with the CEO to develop a revenue-generating urban hydroponic farm. Co-developed the business model, wrote a grant to secure $1.3M American Rescue Plan Act allocation, and helped launch the farm’s construction.

  • Achieved 53 admissions in my first 6 months as Admissions Director, surpassing the previous all-time annual record of 41 admissions (based on digital records dating back to 2003). By the end of my first 12 months, I secured 90 new admissions which generated $4M in new revenue. In year two, sustained near-100% occupancy across all three communities with waitlists.

  • Directed all agency media and public relations efforts across two major markets as Director of Communications—serving as spokesperson. Within my first year, I increased media placements by 86% from the previous calendar year, and achieved over a dozen media appearances in a single week during my third year with the organization.

  • As a PR Coordinator, being apart of events like Sports Bar Live Broadcasts, Buffalo Bill’s Training Camp, ROC City Rib Fest, Guitars and Stars, Polar Plunge, Festival of Lights, Crosscheck Cancer, Bands at Barnard, Haunted Hayrides, etc.

Software, Systems & Skills

Public & Media Relations | Fundraising | Design & Production | Branding | Board & Stakeholder Engagement | Budget Management | Data Analytics & Reporting | Leadership | Event Planning | Cross-Sector Partnerships |

Public & Media Relations | Fundraising | Design & Production | Branding | Board & Stakeholder Engagement | Budget Management | Data Analytics & Reporting | Leadership | Event Planning | Cross-Sector Partnerships |

  • Blackbaud Technology

    • Raiser’s Edge + NXT

    • eTapestry

    • Blackbaud CRM

    • Luminate

  • Fundraising

    • Bloomerang

    • Qgiv

    • Classy

    • GoFundMe

    • Greater Giving

    • Mobile Cause

    • Auctria

  • Social Media

    • Hootsuite

    • Sprout Social

    • Meta Business Suite

  • Email Management

    • Constant Contact

    • MailChimp

  • Creative Tools

    • Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro & After Effects)

    • Canva

  • Website

    • Wordpress

    • Squarespace

    • Wix

  • Project Management

    • Asana

    • Wrike

  • Financial

    • Stripe

    • PayPal

    • Square