Professional Experience
Below are some of the core areas that represent my most frequent and meaningful work. Each box below highlights a facet of my professional experience. Click any box (or button) to take a deeper dive into that focus area—each one opens a dedicated portfolio with examples, achievements, and insights from my work.
Scroll even further to view my career history, highlights and relevant skills.
Media Coverage
Highlights: televised news interviews, speaking engagements, print, radio and online broadcasts, PA sports announcing, commercials and voiceovers, etc.
Design Portfolio
Highlights: logos, advertisements (print, digital, outdoors), banners, transit signage, direct mail, booklets, newspapers, newsletters, brochures, flyers, etc.
Development
Highlights: corporate partnerships, grant writing, annual campaigns, database management, pipeline and prospect tracking, crowdfunding, in-kind gifts, etc.
Data & Insights
Highlights: data strategy and systems, reporting, automation, KPI dashboards, visualization tools, impact measurement, donor insights, etc.
Strategic Planning
Highlights: business model development, multi-year strategic plans, process improvement, process mapping, workflow optimization, resource planning, etc.
Communication
Highlights: crisis communication, social media, website, marketing campaigns, video production, storytelling, script and copywriting, organizational, etc.
Events
Highlights: concerts, ribbon-cuttings, galas, golf tournaments, virtual/telethons, awareness walks, pop ups, award ceremonies, donation drives, open houses, etc.
Community Service
Highlights: board of directors, advisory board, committee participation, membership organizations, volunteer work, top causes, favorite organizations, etc.
Professional History
Director of Marketing and Admissions
Rochester Presbyterian Home / December 2023 - Present
Director of Communications and Events
Volunteers of America UPNY / January 2020 - November 2023
Development Associate
Hope Hall School / April 2019 - December 2019
Community Outreach Coordinator
For a Day Foundation / May 2017 - April 2019
Public Relations Coordinator
ESPN Rochester, 98PXY, WBEE / September 2018 - March 2019
Career Highlights
Accepted into a corporate incubator with the CEO to develop a revenue-generating urban hydroponic farm. Co-developed the business model, wrote a grant to secure $1.3M American Rescue Plan Act allocation, and helped launch the farm’s construction.
Achieved 53 admissions in my first 6 months as Admissions Director, surpassing the previous all-time annual record of 41 admissions (based on digital records dating back to 2003). By the end of my first 12 months, I secured 90 new admissions which generated $4M in new revenue. In year two, sustained near-100% occupancy across all three communities with waitlists.
Directed all agency media and public relations efforts across two major markets as Director of Communications—serving as spokesperson. Within my first year, I increased media placements by 86% from the previous calendar year, and achieved over a dozen media appearances in a single week during my third year with the organization.
As a PR Coordinator, being apart of events like Sports Bar Live Broadcasts, Buffalo Bill’s Training Camp, ROC City Rib Fest, Guitars and Stars, Polar Plunge, Festival of Lights, Crosscheck Cancer, Bands at Barnard, Haunted Hayrides, etc.
Software, Systems & Skills
Public & Media Relations | Fundraising | Design & Production | Branding | Board & Stakeholder Engagement | Budget Management | Data Analytics & Reporting | Leadership | Event Planning | Cross-Sector Partnerships |
Public & Media Relations | Fundraising | Design & Production | Branding | Board & Stakeholder Engagement | Budget Management | Data Analytics & Reporting | Leadership | Event Planning | Cross-Sector Partnerships |
Blackbaud Technology
Raiser’s Edge + NXT
eTapestry
Blackbaud CRM
Luminate
Fundraising
Bloomerang
Qgiv
Classy
GoFundMe
Greater Giving
Mobile Cause
Auctria
Social Media
Hootsuite
Sprout Social
Meta Business Suite
Email Management
Constant Contact
MailChimp
Creative Tools
Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro & After Effects)
Canva
Website
Wordpress
Squarespace
Wix
Project Management
Asana
Wrike
Financial
Stripe
PayPal
Square

